Signs partnership deal for three years starting season of IPL 2022 Chennai, 23rd November 2021 TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the Principal Sponsor for the next three years (2022-2024). Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey. CSK has the largest and most engaged fan base amongst all IPL teams. Speaking about the association, Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We