*Centuary Mattresses launches India’s first ‘Pocketed Spring Rollpack Mattress under Its new Online Exclusive Brand – Sleepables By Centuary*
Sleepables by Centuary launches on leading Online platforms Signalling Centuary’s push into E-commerce leadership position.
28th July 2020: In continuation to its extension of advanced and innovative products, Centuary Mattresses, one of India’s leading mattress company, has now ventured into ‘Online Exclusive category’ of mattresses with the launch of ‘Sleepables Mattress’ - India’s first ‘Pocketed Spring Mattress in Box’. The company has forged partnerships with the major e-commerce players for this Online exclusive range of mattresses that offers superior quality with the luxury in stylish designs of mattresses. The high-quality pocketed spring mattress will be compressed, rolled, and packed in an easy-to-carry box. All the consumer needs to do is just unpack it, unroll it, and wait for a few seconds as it automatically decompresses making it convenient to transport and handling. The Rollpack range is available on Amazon, Flipkart, Pepperfry and Centuary’s website as well. These Rollpack mattresses are manufactured at Centuary’s own manufacturing plants in Hyderabad.
‘Sleepables By Centuary Pocketed Spring Mattress’ is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfer even if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams) Foam comfort layer and quilt. The ‘Sleepables’ range of mattress is available in all standard sizes of Single, Double, King, and Queen size beds with an option of customized size also. The sleepable range is available in 6 inches and 8 inches thickness with a starting price of INR 8,000 to 24,000 depending upon the size of the mattress.
Speaking about Centuary’s launch of the Online Exclusive range, Mr. Uttam Malani, Executive Director of Centuary Mattresses said, " Sleepables By Centuary is expected to be the growth driver for Centuary’s push into Online sales leadership of the mattress category, which is currently dominated by multiple unorganized players and private labels. It also strengthens our positioning in the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier.
Sleepables by Centuary is the first and only Online exclusive range in India of Rollpack Pocketed Spring Mattresses which comes as a bed in a Box. Many customers enjoy this hassle-free version of new-age mattress shopping. Instead of spending a weekend or two testing mattresses out in a showroom, the customers can order this mattress online in just a few minutes that are easy to deliver and handle. It is delivered from Centuary’s manufacturing plant straight to the consumers’ doorstep, thereby ensuring convenience and comfort.
About Centuary Fibre Plates Pvt. Ltd. (Centuary Mattresses)
Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India. Started-off in 1988, as an OEM of rubberized coir for a then popular mattress brand. By the early 1990s, Centuary Fibre Plates Private Limited had its own brand and called it Centuary Mattress, which later became a household name in South, East. West and Central India. Over the last 3 decades, Centuary mattresses has aggressively expanded its product range and geographical footprint. Today, Centuary Mattresses is present in the country with over 4,500+ dealers and 450+ exclusive brand stores. It is the first Indian mattress manufacturer to hold the ISO 9001– 2015 certification for its quality management system and the First company in India to introduce green gel technology alongside being the largest exporter of mattresses and rubberized coir from India.