*Aakash Educational Services Limited emerges as one of the leading Offline to Online (O2O) players, registering tremendous online engagement post lockdown, finds a report by leading global market intelligence firm SimilarWeb*
• The report says, post lockdown “Aakash.ac.in, despite being an offline heavy player, has exhibited a tremendous change in DNA by observing significant growth in the online model.”
New Delhi, August 20, 2020: According to a recent study conducted by SimilarWeb, a global web analytics market intelligence firm, Aakash Educational Services Ltd. (AESL), the national leader in test preparation services, has emerged as one of the leading O2O (Offline to Online) players to chronicle remarkable online engagement as a major offline service provider.
The report titled “Understanding the Impact of Coronavirus on E-learning”, released recently, took into consideration 35 top e-learning Indian websites to gauge the growth of ed-tech space over a period of one year. AESL website aakash.ac.in has featured in the Top Ten post lockdown performers in the last 28 days by registering a 2.96% share of online website traffic.
Commenting on the findings of the report, Mr. Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL), said: “We are proud to be recognized as one of the foremost O2O players to register a tremendous and significant online engagement post lockdown. We are the pioneers who predicted the need for digital learning and started tailoring courses according to the requirement of the students. Without ever compromising on the pedigree of learning while upholding the position of providing best educational services on both the offline and online platforms.”
The SimilarWeb report finds that during the lockdown period, India has seen the maximum searches for online courses post lockdown, showing a realisation of upskill among others.
Aakash Educational Services Limited (AESL)
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services for students preparing for Medical and Engineering Entrance Examinations, School/Board Exams and Competitive Exams such as NTSE, KVPY, and Olympiads. AESL believes that the “Aakash” brand is associated with quality coaching and a proven student selection track record in various Medical and Engineering Entrance Examinations, Scholarship exams & Olympiads.
With over 32 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 200+ Aakash Centers (including franchisee), and a student count of more than 250,000.
The Aakash group also owns famous K-12 EdTech brand, Meritnation.com as well.