Mumbai, August 28, 2020: With India’s lockdown resulting in strong pent-up travel demand, Thomas Cook
(India) Ltd., and its Group Company, SOTC Travel Ltd., have announced an exclusive, virtual mega event –
an engaging consumer connect that includes live bidding of holiday packages and acts by the ace comedian
Atul Khatri, on Saturday, August 29. Thomas Cook India’s Relive the Dreams Mega Event at 6 pm, offers
an exclusive interaction with Bollywood star Boman Irani; SOTC’s Blockbuster Evening follows from 8 pm
onwards. This interactive virtual platform is aimed at catalysing bookings for future travel when borders
reopen – inviting customers to a preview of a range of holiday specials, a fun-filled holiday bidding process,
amazing spot offers and a free holiday voucher of Rs. 5 000.00 on registration - a unique experience from
the comfort of their homes.
Displaying agility in adapting to the challenges of the lockdown, the teams at Thomas Cook India & SOTC
have been at the forefront of pioneering initiatives, including innovations in their product-services portfolio and
unique concepts aimed at customer engagement. From exciting social media contests and travel quizzes, a
live Lockdown Travel Awards event with Bollywood celebrity Boman Irani, storytelling sessions with popular
Marathi actor Subodh Bhave, culinary experiences with the renowned chef Santosh Jori, to its Virtual Outlets
& Virtual Agent Network and the first-of-its-kind Virtual Holiday Roadshows, the two brands have created
meaningful opportunities to stay in touch with consumers.
The upcoming mega event reiterates the companies’ Customer-First strategy with a vibrant and interactive
fun-filled evening, strategically aimed at converting pent-up travel demand into bookings – across domestic
and international holidays for when borders reopen. This unique digital initiative empowers customers with a
convenient and contactless platform – to get an overview of newly launched holiday products, engage with
holiday experts from the safety/comfort of their homes and avail of exciting spot offers, prizes and participate
in an exclusive series of holiday auctions.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “In
line with our focussed Customer-First approach, we continue to explore distinctive opportunities to engage
with our customers and so, I am delighted to present our exclusive virtual Relive the Dreams Mega Event,
with the much loved Bollywood star, Boman Irani and ace comedian, Atul Khatri. Through this strategic
initiative, we intend to showcase our exciting new product range and catalyze bookings via crazy deals/offers
and a truly unique holiday auction – for both domestic and international tours. And to sweeten the deal, a free
Rs. 5 000.00 holiday voucher awaits our customers!”
Click here to register for Thomas Cook India’s Relive the Dreams Mega Event (6 pm onwards)
Mr. Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “In our continued endeavour
to connect and strengthen our association with our past and prospective customers, we are extremely happy
to host our first ever virtual Blockbuster Evening, with ace comedian Atul Khatri. Despite the current
environment with rapidly changing consumer needs/trends, our teams at SOTC have gone all out in ensuring
relevance - and this initiative allows us to understand and engage with our valued customers, while
showcasing a range of innovative and exciting products and services.”
Click here to register for SOTC’s Blockbuster Evening (8 pm onwards)
About Thomas Cook (India) Limited: Set up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel
related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate
Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services and E-Business. It operates leading B2C and B2B
brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures,
Luxe Asia, Kuoni Hong Kong, Sterling Holiday Resorts Limited, TC Forex, Distant Frontiers, TC Tours, TC Visa, Travel Circle
International Limited, Ithaka, Digiphoto Entertainment Imaging (DEI), Private Safaris East & South Africa.
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group
spans 25 countries across 5 continents, a team of over 8388 and a combined revenue in excess of Rs. 6948.3 Cr. (over $ 0.93 Bn.)
for the financial year ended March 31, 2020.
TCIL has been felicitated with The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour
Operator at the Times Travel Awards 2018 & 2019 and Leading Company with Cutting Edge Travel Innovation at the Times,
Silver award for Asia's Best Integrated Report (First Time) category at the Asia Sustainability Reporting Awards, Best Risk
Management-Framework & Systems at the India Risk Management Awards 2019; Best Cash Management Solution – India
at the Asset Triple A Treasury, Trade, Supply Chain & Risk Management Awards 2018, Best Outbound Tour Operator at
the SATTE awards 2019, Excellence in Domestic Tour Operations at the SATTE Awards 2018, The French Ambassador’s
Award for Exemplary Achievements in Visa Issuance – 2015 to 2019 and the Condé Nast Traveller – Readers’ Travel
Awards from 2011 to 2019.
CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Ltd at ‘CRISIL AA-/Negative on
the long-term bank facilities of TCIL and CRISIL A1+ rating on the short-term bank facilities and short- term debt of the Company.
For more information, please visit www.thomascook.in
Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 65.60% of its
paid-up capital and is responsible for the execution of acquisition and investment opportunities.
About Fairfax Financial Holdings Limited: Fairfax Financial Holdings Limited is a holding company which, through its
subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Founded in 1985 by the
present Chairman and Chief Executive Officer, Prem Watsa, the company is headquartered in Toronto, Canada. Its common
shares are listed on the Toronto Stock Exchange under the symbol FFH and in U.S. dollars under the symbol FFH.U.
About Subsidiaries of Thomas Cook (India) Ltd.: Sterling Holiday Resorts Limited, wholly owned subsidiary of TCIL is engaged
in time share and resort business.
SOTC Travel Limited, wholly owned subsidiary of TCIL is a leading travel and tourism company active across various travel
segments including Leisure Travel, Incentive Travel and Business Travel.
Travel Corporation India (TCI), a brand owned by TCIL through its wholly owned subsidiary company, is the leading Destination
Management Company in India that offers tailor-made travel and related services to India, Nepal, Bhutan and Sri Lanka.
Thomas Cook India Group holds a 51% stake in DEI Holdings Limited (DEI), one of the world’s leading imaging solutions and