~ After being associated with sports like Cricket and Boxing, the Cement giants partners with FC Goa for their first foray into Indian football ~
Goa, November 24, 2020: FC Goa is delighted to announce JK Lakshmi Cement as an Associate Sponsor for the Club for the 2020/21 season of the Indian Super League. As part of the partnership, JK Lakshmi Cement will appear on the right sleeve of the FC Goa shirt for the entirety of the ISL season.
The cement brand was the title sponsor of Sunrisers Hyderabad in the 2020 edition of the Indian Premier League.
JK Lakshmi Cement Limited is a part of the over 132-year-old JK Group. An eminent industrial house, with operations in India and abroad and having a leadership presence in the fields of tyre, cement, paper, power transmissions and sealing solutions, dairy products and textiles.
Aditya Datta, FC Goa’s Chief Operating Officer, said, “We are pleased to welcome JK Lakshmi Cement to the FC Goa family. The partnership brings together two of the leading brands in the country in their respective spheres.
“This is a true amalgamation of trust and innovation. JK Lakshmi Cement has become an embodiment of trust, quality and a constant strive for excellence. These are qualities that imbibe with FC Goa. And we are truly looking forward to forging together a successful partnership.”
Speaking on the association with FC Goa, Dr. Shailendra Chouksey, Whole Time Director, JK Lakshmi Cement Ltd. said, “JK Lakshmi Cement and FC Goa brands collectively stand for strength, integrity and pride. Both are resolute in their pursuit of triumphs. We are delighted to be associated with FC Goa. With pace, power, passion and performance, together we aim to bring pride to our brands. Our Buland Soch combines with a strong enthusiasm for FC Goa will result in exciting times ahead. Recognising the diversity of the social fabric of the country, through this association JK Lakshmi is looking to strengthen the bond with its customer base.”
About FC Goa
FC Goa is a professional football club based out of Goa that competes in the Indian Super League (ISL) and is the current holder of the Super Cup. Nicknamed the Gaurs, FC Goa has been one of the most consistent teams in the ISL - reaching 3 semi-finals and 2 finals in 6 seasons.
In Season 2019/20, the club won the Hero ISL League Winners Shield, by finishing top of the table in the league stages and became the first-ever club from India to qualify for the group stages of the AFC Champions League. The Gaurs are also the only ISL side to win more than 50 games and score more than 200 goals.
Co-owned by Mr Jaydev Mody, Mr Akshay Tandon and Mr Virat Kohli, FC Goa is one of Indian few Clubs to have a complete youth development ecosystem. It’s U14, U16, U18 and Developmental Teams compete at the highest levels in Goa and nationally. The system has produced recognizable talents like Saviour Gama, Princeton Rebello and many more. The Gaurs are also the Champions of the GFA U20 & GFA U18 Leagues and the winners of the Goa Professional League in 2018/19.