*Meritnation registers impressive growth among Premium Users during lockdown; Clocks Four-Fold growth in Live Class Usage*
• 4X growth recorded in minutes of Live class attended among premium users in October and November 2020
• Nearly 300% growth recorded amongst students from Grade 10 and 400% from Grade 11 (Science)
• Live Class students studying in Grades 6-9 have registered nearly 200% (3X) growth during the pandemic
December 09, 2020: With the disruption caused owing to the sudden emergence of Covid-19, the education system has completely transformed from offline to online. Riding on the growth of the EdTech sector, Indian Edtech major Meritnation, a subsidiary of test preparation leader Aakash Educational Services Limited (AESL), has recorded an impressive growth in terms of paid users during the lockdown. Meritnation has registered a Four-Fold growth in minutes of Live Classes attended by premium users in October and November 2020 alone. Nearly four-fold growth was recorded in Live Class usage by students in Science and Mathematics.
The increase in percentage is calculated by comparing the recent monthly usage of Live Classes by premium users to their usage in the beginning of the lockdown. As per the data available, nearly 300% growth has been registered by students from Grade X and nearly 400% growth in students from Grade XI (Science) who have enrolled onto the Premium Live Class platform of Meritnation to study during Covid-19.
Students studying in Grade VI-IX have also registered nearly three-fold growth which is equivalent to 200% during the pandemic. On an average it has been recorded that a premium user studied for approximately 70 minutes every day on Meritnation.
Commenting on the impressive growth, Mr Narasimha Jayakumar, CEO, Aakash Edutech Pvt. Ltd. said, “Online learning has become the new normal with the emergence of Covid-19 since March 2020. To seamlessly continue with the studying process, students in large percentages are adopting the virtual learning mode and will continue to do so in the post Covid era as well. The increase in the number of students studying on the Meritnation platform clearly reflects the acceptance of our teaching, faculty and curriculum. We will continue to customize our courses according to the requirements of the students in the near future in order to enable them to study from the comfort of their homes.”
Meritnation is a pioneer in the field of online learning in India having started live classes in 2014. Till date it has over 2.5 crore registered students, 10 million plus app installs and over 47 million tests attempted. Aakash Educational Services Limited (AESL) acquired Meritnation, an Ed-tech company catering to K12 students, in January 2020 by entering into a definitive agreement with Info Edge (India) Limited to acquire Applect Learning Systems Private Limited.
About Aakash Edutech Pvt. Ltd.
Aakash EduTech Private Limited(AEPL) is a leading online learning platform that caters to the K12 segment and also offers comprehensive online test preparation services for students preparing for Medical and Engineering Entrance Examinations. A subsidiary of the prestigious AESL group (Aakash Educational Services Limited), AEPL comprises two distinct divisions namely, Aakash Digital and Meritnation.
Aakash Digital powerfully leverages the over 30 years of Aakash academic legacy and discipline to bring to the students an edu-tech platform that helps them prepare for JEE, NEET and other competitive exams online by bringing quality coaching, similar to that being offered in Aakash classroom, to their laptops, desktops, tablets and mobiles.
Meritnation is India’s 1st online learning platform for school students with over 2.5 crore students across CBSE, ICSE and leading state boards. It uses the power of technology to deliver personalised & engaging content to nurture the student's learning curve. The first to launch Live Classes in 2014, today Meritnation’s Live Class platform connects the best teachers in India with students, from the safety and comfort of their homes. It also offers ‘Self- Study’ courses, where the learner studies at his own pace with the help of a variety of study resources ranging from concept videos to tests & smart reports.