*66% customers ready to buy Electric Vehicles: CarDekho OMG Survey*
i, 22 March, 2021:An increasing number of Indian customers are willing to buy electric vehicles, according to a CarDekho OMG survey. CarDekho, the leading auto-tech firm, today released the Electric Vehicle Customer Awareness Study in association with and OMG (Omnicom Media Group) a leading global advertising & marketing company.
The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles.
Of late, the government has been making a determined push towards electric mobility. The Union Minister for Road Transport & Highways, Mr Nitin Gadkari recently asked the EV manufacturing industry to shift towards indigenous battery technologies while assuring the industry that the Government will provide all possible assistance. This is a clear indication of the Government’s intention to promote the EV industry, with self-reliance at the core. The OEMs have already introduced several EV 4-wheeler models in the market.
At present, EVs contribute less than 1% of total vehicles sold, but has the potential to scale up to 5% within a few years. In 2019-20, about 3.8 lakh electric vehicles were sold in India of which 58% were low-speed E3W and 40% E2W.
According to the survey, 66% of customers are willing to buy Electric Vehicles, out of which 53%said they were strongly inclined to go electric. Among those surveyed, 13% are not yet ready for the transformation whereas 19% decline to go either way.
Further, 68% of the customers showed their concern towards the environment and believe switching to EVs will help reduce air pollution, whereas 11% & 6% of respondents considered driving pleasure and lower maintenance cost as the main reason for considering a shift to EVs.
The unique opportunity created by the EV segment also comes with a few challenges. 43%of respondents stated that frequent recharging will be a big concern, 20% raised concerns on the reliability of EVs during long drives/ inter-city travel, while 16% considered inadequate infrastructure (charging stations) a bigger hurdle. Nearly 12%of those surveyed said that pricing was an important consideration.
The core objective of this survey was to gauge the consumer psyche and understand what sort of information or services from automobile OEMs could help in the buying decision. Respondents suggested manufacturers offer a full list of service stations in any city, accessories for easy and fast home-charging, and an extended service warranty assurance for the car.
The survey was conducted across India among potential 4W vehicle buyers. Almost 40% of the respondents own an SUV and 29% own a hatchback, followed by 25% owning sedans.
About CarDekho Group
CarDekho Group, headquartered in Jaipur, was founded in 2008 and has footprints in India and theSouth East Asia. The group currently operates various leading Indian auto portals such as CarDekho.com, Gaadi.com, ZigWheels.com, BikeDekho.com, PowerDrift.com and more. With more than 70 stores, It’s CarDekho Gaadi stores serve as the one-stop destination for customers to sell pre-owned cars and CarDekho Gaadi Trust Mark Stores serve as the one-stop destination for customers to buy pre-owned cars. The group is now recognized in India as the largest automotive video content player with 4 million+ hours viewed on YouTube, the largest consumer-facing digital destination with 55 million monthly unique visitors, and the largest auto social media platform. In 2016, the company expanded its presence in Indonesia under the brand name OTO, which has become the number one auto site in the country. It recently acquired the Philippines operations of Carmudi thereby expanding its operations to two Southeast Asian countries. CarDekho has raised funding from marquee investors including Sequoia India, Hillhouse Capital, Ping An, Sunley House, CapitalG (formerly known as Google Capital), HDFC Bank, Axis Bank, Times Internet, Trifecta, Ratan Tata, Times Internet Limited, Kreatif Media Karya and Dentsu.
About Omnicom Media Group
Omnicom Media Group (OMG) (is the media services and communications division of Omnicom Group Inc ..(NYSE OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5 000 clients in more than 100 countries. A forward-thinking media and communications company, Omnicom Media Group includes three full service, award-winning agency brands OMD, PHD, M2M Hearts and Science apart from a suite of specialist media communication units.
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