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 Bareilly 4th March 2021: India’s leading premium home-lifestyle brand, Arttd’inox, from the House of Jindals, JSL Lifestyle Ltd, opened their first store in Bareilly, Uttar Pradesh. The store was inaugurated by Mr. Rajiv Kapoor, Business Head, JSL Lifestyle along with Mr. Jitesh Bhasin of Ace Home Solutions, the Franchise Partner. The first for the city, the newest outlet is spread over 2200 sq.ft and will display an exhaustive range in home-spaces (kitchens, wardrobes, vanities, and bars). The store opens 6 days a week, thursday being a weekly off from 10.00 am until 8:00 pm on working days as stated. The store is located at a prime location of D.V Puram, Bareilly, which is central and extremely popular in the city.

The brand extends a wide home-spaces portfolio comprising of bespoke modular kitchens, wardrobes, vanities and bars. Arttd’inox Kitchens extend a world made from the best material, premium fittings and high-end kitchen technology, offering a truly unique experience! The kitchen business of Arttd’inox caters to Residential kitchens, Professional kitchens and Project kitchens, opening a business-to-consumer, and business-to-business potential opportunity in the market for the brand. Being a modern stainless steel kitchen, the proposition of Arttd’inox in this segment extends an instant edge over wooden kitchens. With high durability and 10 years warranty, the SS kitchens are 100% hygienic with no bacteria growth and are termite, rust, and fire-resistant. Arttd’inox kitchens also come in an endless spectrum of 220+ colour options, and breathtaking polishes and finishes. The brand also has its global partnerships integrated, topped with world-class fittings and appliances, to make a one-stop solution for its patrons.  

Prompted by an eye for details, and an eager dream that brought forth an ignited passion, and a creative milieu — Arttd’inox, resonates with the timeless ‘Art in Stainless Steel’. Taking forward the mindful yet artistic heritage of the brand ahead with a vision to pave way for Indian lifestyle sensibilities, Managing Director & Creative Head, JSL Lifestyle, Ms. Deepika Jindal said, “With a vision to make everyday luxury a phenomenon, our new store in Bareilly marvelously displays our range of kitchens, wardrobes, vanities, and bars. We understand that the home is where the heart is, and the kitchen may just the soul of that very home, for which we decided upon amalgamating cutting-edge technology and state-of-the-art detailing to bring together a wide range in home-spaces that not just befits the taste of luxury lifestyle but also celebrates stainless steel artistry and its varied aesthetics in design expressions as art meets functionality.”

Sharing his exuberance on this occasion, Mr. Rajiv Kapoor, Business Head, JSL Lifestyle said, “We are extremely excited that we have marked presence of Arttd'inox in the core of the north-west region, which is a critical market for us. With the first store in Bareilly, it is a milestone achieved in our expansion journey. We are confident of establishing the brand, and capturing the market share effectively, given our product range and excellence. We are mindful of the COVID-19 impact on retail in the given times! The health and sustainability are of utmost importance, like never before! And, this is where, our material excellence in stainless gives us an edge to be an exclusive stainless steel lifestyle brand in India, accelerating the business potential multifold. We are on a path to be the fastest- growing home lifestyle brand in the country, and have series of store openings in the pipeline, and are further planning to open 20+ stores PAN India by next year.”  

On the inauguration, the Franchise Partner, Ace Home Solutions represented by Mr. Jitesh Bhasin, said, “We are extremely excited that we have now got a premium brand - Arttd’inox to the city of Bareilly. It is a moment of happiness for us to associate with a credible group. Arttdinox kitchens come with a choice of finishes and polishes that are of international standards. We are confident of the business potential as we extend in this part of the country. In the view of bringing international home lifestyle trends here, we would be able to bring the best modular kitchen, wardrobes, vanities, and bars that are truly bespoke. It is a moment of happiness for us to enhance our association with a very credible group, JSL Lifestyle backed by the Jindal Stainless Ltd.”

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*Reusable pads essential to make menstrual hygiene sustainable for all women and girls*

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