*SBI General’s Radio Campaign underlines don’t let Medical Emergency become financial emergency*

 Mumbai, September 7, 2021: SBI General Insurance, in yet another example of its commitment to improving health insurance penetration in the country, has launched a health insurance campaign on radio. The main objective of the campaign is to educate consumers that ‘With health insurance, medical emergency will not turn into financial emergency’ ensuring consumers that when an eventuality occurs one does not have to pay out of pocket. SBI General delivers a simple yet powerful message to increase awareness and to effectively communicate the value of health insurance, its offerings and protection quotient.


This powerful radio campaign will be spread across India’s leading radio channels covering various cities, ensuring to reach most of the relevant audiences. The radio spots are created in a light & humorous tone and adding to the glamour quotient, Ninad Kamath, renowned actor and voice over artist, has been the voice for the radio spots. 

Pushan Mahapatra, President – Strategic Investments and Head Open Market, SBI General Insurance said, “At SBIG, our focus has been always on connecting with our customers in a relatable and engaging manner. We believe that health insurance should be an important part of every individual’s financial planning journey as it can help to mitigate the financial impact of health emergencies. Our current radio campaign on health insurance is a marriage of these two beliefs. The aim is to spread awareness about the benefits of health insurance easily and interestingly.”

It is widely believed that ‘health is wealth’ - a maxim that has been highlighted in the current environment. An ideal way to ensure that a medical emergency does not turn into a financial emergency is by purchasing health insurance. Yet, many people choose not to buy health insurance or end up purchasing inadequate health insurance. Hence, to that extent, SBIG’s radio campaign hits the bullseye. 


About SBI General Insurance Company Limited: 

SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.

Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers. 

We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners. 

We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices. 

SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.

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