Amway India Encourages Holistic Wellness – Mind, Body and Spirit on International Yoga Day
- Hosts yoga and wellness workshops for consumers, direct sellers and employees across multiple locations
- The sessions highlighted benefits of Yoga for healthy living
Jaipur,22ndJune 2019:As India and the world celebrated the 4th edition of International Yoga Day, Amway India, the country's largest FMCG direct selling company commemorated the occasion by organising unique initiatives in multiple cities like Mumbai, Bangalore, Ahmedabad and several others across India. The leading wellness player, Amway hosted yoga and wellness workshops for its consumers, direct sellers and employeesin the region to promote holistic and healthy living. The workshops were focused on creating awareness about ways in which Yoga fortifies mind, body and spirit.
With hectic and demanding lives, there has been a significant increase in stress disorders and lifestyle diseases. Simple practises like regular exercise, yoga and appropriate nutritional intake can go a long way in maintaining optimal health. The wellness workshops held by Amway India witnessed training sessions on yoga that highlighted the benefits of practising yoga and specific asanassuch as Pranayama, Bhujangasana among others. With over 400 yoga enthusiasts, the participants also pledged to spread the message of healthy living and holistic wellness among their friends and family.
Mr. Gursharan Cheema, Senior Vice President - North & South, said, “Yoga is an integral part of our culture and is one of the most effective traditional means of living a healthy life. Combined with quality sleep, a healthy diet and an active lifestyle, it helps bring an element of discipline into one's life.. We are confident that our consumers, direct sellers and employees will benefit greatly from the initiative.”
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world's #1[4] direct selling with presence in over 100 countries & territories.
Globally, Amway is 60 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway's innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach Amway has set up more than 62 Xpress Pick & Pay stores across the country.
Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India's No. 1 premium skin care brand[3]. Amway India also offers 'Attitude', an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called 'W.O.W.' (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Last year, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.
Amway's manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. India is one of two key global manufacturing hubs for Amway, along with China, in addition to the company's U.S.-based manufacturing operations. Amway manufacturing facility has won the prestigious LEED Gold Certification from the U.S. Green Building Council as being one of the most environment friendly and sustainable facilities in the country.
[1] As per Amway Refund Policy
[2] Source: http://www.euromonitor.com/amway-claims
Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data
[3] Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per premium skin care definitions; retail value sales; UBN; 2016 data
[4] https://www.directsellingnews.com/dsn-announces-the-2018-global-100/
*Source: Euromonitor report
