Tuesday, June 25, 2019

'The Dhun Project'

'The Dhun Project'


Mumbai, June 24, 2019:

Sony Pictures Networks India together with India Vision Foundation celebrated World Music Day with the release of a heart-warming video of– The Dhun Project.

The Dhun Project has facilitated the opening of music training centers across five large prisons in North India. The initiative uses the powerful medium of music (vocal and instrumental) toassist in rehabilitation of prison inmates, thus preparing them for reintegrating into society post their prison term. 'The Dhun Project' has now touched the lives of close to 250 inmates at five training centres in UP and Haryana prisons.

Since the project's initiation in 2018with the launch of their first music training center at the Bhondsi Jail in Gurugram, Haryana, four more training centres have been set up atRothak and Ambalaprisons in Haryana, and Dasna and Kasna prisons in Uttar Pradesh.

Furthermore, special trainers (vocal and instrumental) have been appointed who visit the music centres on a regular basis to train the prison inmates. The training centres are well equipped with instruments such as drum set, pad, tabla, dholak, harmonium, guitar and electric keyboards. So far, 116 inmates have been trained in vocal, 105 in instrumental and 23 inmates trained in both vocal and instrumental music.

Apart from being a source of cheer and entertainment, the training equips inmates with a potential source of livelihood.  


Rajkumar Bidawatka, HeadCSR, Sony Pictures Networks India (SPN):

“We at Sony Pictures Networks India are always striving towards building a better society.  I am pleased that we are able to drive social change at prisons across North India in collaboration with India Vision Foundation. The Dhun Project is a wonderful showcase of how music can transform lives. Through our initiatives, we hope to encourage positive change and give life to our vision of Ek India Happywala.”

Please find below a video link, which explains the initiative along with testimonials from all stakeholders involved towardsachieving the goal.

About Sony Pictures Networks India (SPN)  

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.  

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN's content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel;SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks' film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries. 

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the 'Aon Best Employers India' Award in recognition of SPN's unique workplace culture and exceptional people practices, consistently ranking amongst India's Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India's Great Workplaces by the Great Place To Work® Institute.

Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com


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