*PNB celebrates ‘Digital Apnayen’ Day*
Onboards more than 5 lakh new customers in just 45 days
New Delhi, 22nd October 2020 – To amplify its innovative and successful digital campaign, the nation’s leading public sector bank, Punjab National Bank (PNB) celebrated the “Digital Apnayen” Day across 10,931 branches.
Since the launch, the campaign has been an effective hand-holding approach to make the masses self-dependent, migrate more customers to digital banking means and induce merchants to encourage the use of digital channels including RuPay Debit Cards, UPI and AePS accounts for all financial needs. It also supports the Government’s vision to onboard about one crore customers to digital payment modes.
On the occasion of 75th Independence Day this year, Shri CH. S. S. Mallikarjuna Rao, MD & CEO, PNB had announced the launch of the digital campaign "Digital Apnayen", following which the bank successfully integrated more than 5 lakh new customers who conducted more than 8 lakh digital transactions, during 15th Aug. to 30th Sept. 2020.
The Bank contributed more than Rs. 40 lakhs to PM CARE Fund as CSR on behalf of its customers (Rs. 5 per selected transaction) who embraced the digital way of banking.