PUNE, INDIA | November 05, 2020– Kickstarting the festive season this year on a positive note, Classic Legends Pvt. Ltd. has had a great run in terms of delivering smiles to its customers across India and adding to their festivities. The company is proud to announce successful deliveries of around 2000 units of its Perak during this period. Classic Legend’s growing sales performance is boosted by the BS6 variants of Jawa and Jawa forty two models that also enjoy an enthusiastic acceptance and fanfare from Jawa lovers.
The Perak, which was showcased in November’18 for the first time and subsequently launched in November’19, is India’s first factory custom motorcycle. With its never seen before single seater styling, a punchy 334cc liquid-cooled single cylinder engine packaged in a dark, matte black silhouette, the Perak started its own category in the Indian motorcycle market, something which is not a common feat.
Before the arrival of Perak, the bobber segment was predominantly a forte of custom bike builders who took to modifying existing motorcycles as well as a few international motorcycle manufacturers who got the models in their line-up via the expensive CBU route, making them inaccessible to a major chunk of Indian motorcyclists. With the Perak, Classic Legends brought the bobber culture to the fore with a motorcycle ‘made’ into a bobber right on the assembly line, in India, pioneering the ‘Factory Custom’ trend.
Mr. Ashish Singh Joshi, CEO, Classic Legends Pvt. Ltd. said, “The fact that we delivered around 2000 units of Perak in the span starting from Navratri last month is a testimony to the widespread acceptance of the model, which has carved its own niche and has been elevated to a cult status within just a few months of hitting the streets. Overcoming the challenges posed by the Covid-19 situation, we have been focusing on streamlining the production and delivering as many vehicles as we can to our customers. We began the festive season on an encouraging note and are confident that the excitement will keep on growing through the festivities. We also take this chance to wish a prosperous Diwali to everyone.”
Speaking on the footprint expansion, Mr. Joshi added, “We have also been extensively working towards expanding our dealership network. Since the lifting of the lockdown, we have added 58 dealerships to our existing network that are fully operational and have made our products more accessible to our customers pan India. The company plans to increase the pre-lockdown number of 105 dealerships to 205 by December 2020 to make our models available to more customers, in newer geographies.”
The Perak’s deliveries started in the month of July 2020, following the lockdown opening throughout the country. As Classic Legends continued to ramp up production and normalize dealership operations across the country, the Perak deliveries followed a steady growth trajectory.
With festivities to continue over the month of November, the Perak’s strong run will continue, and Classic Legends is committed to add to the festive delight of customers by putting more motorcycles on the streets. Given the constant production ramp-up and existing demand for the Perak, the company is running on a ‘zero inventory’ status for the model. With an increasing production run for the Perak, the company hopes to see a further rise in deliveries in the coming months. The deliveries of Jawa and Jawa forty two have also been steadily on the rise. Both models received a lot of enhancements in their BS6 avatars to make the riding experience even better.
About Classic Legends Pvt. Ltd.
Classic Legends Pvt. Ltd. is an Indian company established to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa. With the launch of new Jawa and Jawa forty two, the company redefined the classic motorcycle segment in the country offering modern retro motorcycles with true classic styling and packed with modern technology. The brand then went on to launch India’s first factory custom bobber, the Jawa Perak.
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