PUNE, INDIA | November 11, 2020– Classic Legends today announced crossing the landmark 50,000 units of Jawa Motorcycles. This has been achieved in an effective 12 months of full operations, considering a complete halt during the lockdown period with near zero inventories due to the waiting period the brand commands. The 50,000-motorcycle milestone also signifies an extremely healthy uptake in demand for Jawa motorcycles in the country as it continues to expand both its production capacity as well as dealership footprint to cater to the steady rise in demand.
Marking this milestone number, Ashish Singh Joshi, CEO – Classic Legends Pvt. Ltd. said, “As the newest entrant in the Indian motorcycle market, we are proud of what we have achieved in such a short duration. As a relatively recent start-up, Classic Legends has readied a full scale production facility to support the three models that we introduced as a part of the resurrection of the Jawa brand, set up an unparalleled and widespread sales network; and have ramped up all our operations constantly to meet customer demands.
Crossing the milestone of 50,000 motorcycles in a span of an effective 12 months of full operations is of utmost significance for us. This is not just a number but an important marking on our odometer, which points us towards the countless miles we have set out to cover as we keep shifting into higher gears. Considering the very healthy demand that we are seeing and the fact that the current 50k took longer time due to COVID related production challenges, I am confident that the next 50k will come in far lesser time.”
The demand for Jawa has not been restricted to Indian shores alone. Expanding its reach, Classic Legends has also started exports with a batch of Jawa motorcycles being shipped to Europe and, closer home, to Nepal.
Jawa Motorcycles currently has three offerings in its portfolio - the Jawa, Jawa forty two and Perak. The company recently celebrated the delivery of 2000 Peraks, India’s first factory custom bobber, during the few festive days of Oct 2020.
Following the strong performance of Jawa and 42, the Perak has also fared well for Classic Legends; and all three models contributing to yet another reason for Classic Legends to celebrate in this festive season.
About Classic Legends Pvt. Ltd.
Classic Legends Pvt. Ltd. is an Indian company established to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa. With the launch of new Jawa and Jawa forty two, the company redefined the classic motorcycle segment in the country offering modern retro motorcycles with true classic styling and packed with modern technology. The brand then went on to launch India’s first factory custom bobber, the Jawa Perak.
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