Monday, October 11, 2021

*Paytm launches the Indian Brand Sale with deals and discounts on products of partnered brands on its Mini App Store*

 Offers India’s rising D2C brands a platform to showcase their products and expand their reach

Wide selection of products from gourmet foods, festive home decor items, fashion and accessories, grooming and wellness and more

Users can win an assured cashback of upto ₹300 with every purchase

The sale, started on October 8th, will be live on Paytm Mini App Store until Oct 31, 2021


India’s leading digital ecosystem for consumers and merchants(1) Paytm today announced that its Paytm Mini App store has launched the ‘Indian Brand Sale’ where consumers can buy directly from young, upcoming homegrown brands. The sale will go on till October 31st, to celebrate the festive season. 


During the sale, Paytm Mini App store will showcase products from over 250 brands, with discounts of upto 70% off. Users can also win an assured cashback of upto ₹300 with every purchase. 


Shoppers will get access to brands and shop for gourmet foods, festive home decor items, fashion and accessories, grooming and wellness products and more. They can then easily pay for their purchases through their Paytm preferred instruments — from Paytm Wallet, Paytm UPI, credit and debit cards, netbanking or Paytm Postpaid (Buy Now, Pay Later). The entire transaction — from searching the product to the payment, happens within Paytm’s Mini App universe. The servicing and delivery will be done by the D2C brands. 


Some of the brands participating in the sale are Greenbrrew, Kiara Cosmetics, Aara Designs, Soleful By Mitali, The Soap Company India, Polka Pop, Bioblush, FoodCloud, Indian Strings, Amaya Decors, Vivinkaa and many more. 


Paytm Spokesperson said, “India has seen a rise in D2C (Direct to Consumer) brands across categories who are making their mark in the booming e-commerce market. Paytm through the Indian Brand Sale is offering a platform to these rising brands and giving them the opportunity to leverage the company’s reach to build brand awareness.”


About Paytm: 

Paytm is India’s leading digital ecosystem for consumers and merchants (1), and offers payment services, commerce and cloud services, and financial services to 333 million consumers and over 21 million merchants, as on March 31, 2021. Paytm is India’s largest payments platform (1) based on the number of consumers, number of merchants, number of consumer to merchant transactions and revenue, as on March 31, 2021, and with a GMV of ₹4,033 billion of FY2021. One 97 Communications Limited (“Company”) is the largest payment gateway aggregator in India for FY2021 based on total transactions, with the widest ecosystem of payment instruments (1). The Company’s lending business (offered in collaboration with financial institution partners), includes personal loans, merchant loans, as well as its Buy Now, Pay Later product i.e. Paytm Postpaid. The Company’s financial institution partners disbursed 1.4 million loans in Q4FY21. 



“One97 Communications Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed the draft red herring prospectus dated July 15, 2021 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at as well as on the websites of the book running lead managers, and the websites of the stock exchange(s) at and, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see “Risk Factors” of the RHP / Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.” 


(1) Source: Report titled “The Digital Transformation of Payments and Financial Services in India” dated July 15, 2021, prepared by RedSeer Management Consulting Private Limited.

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